Human Synergistics · LSI AI coaching add-on

What the launch is worth

RH Media · updated with your numbers, 30 Oct 2026

Your numbers

LSIs completed per year (AU) From the brief: 16,000+ a year, roughly 50-50 repeat and one-off.

Attach rate (share who buy the add-on)

Add-on price per participant ($) About $400 per participant (30 Oct).

Lapsed users won back per year Phase 2: previous LSI users returning for the add-on. Set to 0 until the database size is confirmed; add your number to see the upside.

Marketing investment, year one ($) Year one of roughly $120k over two years, weighted to the launch. Includes ad spend and events.

AI assistant build to recoup ($) Just over $500k initial development. The year-one goal is to recoup it.

What it returns

Add-on revenue, year one (gross)

Return on marketing

Months to pay it back

Break-even attach rate (marketing, LSI only)

Attach rate to recoup the build

1. RecoupExisting users + practitioners

2. StabiliseWin back lapsed users

3. ScaleNew HR, OD and L&D leaders

Attach rate scenarios

Attach rate	Add-ons sold	Revenue	Return on marketing	Build recouped

Gross revenue, before practitioner share, delivery costs and GST, assuming even monthly sales. Excludes new-customer acquisition (phase 3) and any extension to the wider diagnostic suite. Figures are illustrative until confirmed with Human Synergistics.